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Read this cover to cover on a single flight, and Harmon’s honest breakdown of building 3fe from the ground up is refreshingly practical. The chapter on navigating staff turnover alone is worth the price, and his championship insights add a nice layer for anyone serious about the trade.

I was bracing for another coffee-table book full of pretty latte art, but this reads like a real business memoir — Harmon gets into the grind of running a café, from hiring to the daily chaos, without sugarcoating. The section on navigating Dublin's scene alone is worth it if you've ever thought abo

Colin Harmon’s four-time Barista Champion background gives this book a credibility most coffee guides lack, and his Dublin shop’s real-world lessons feel genuinely hard-won. The chapter on navigating growth without losing quality hit home for me.