Our golden retriever actually seemed comfortable wearing it on a hot afternoon hike, and it stayed damp for a good couple of hours after one quick soak. Tied it snugly around his neck and he didn't try to paw it off once, which says a lot. The cooling effect was subtle but real, and I loved that it
Lucy★★★★★
Soaked it under the tap for ten seconds before our hike, and the cooling effect actually lasted a good hour while we were climbing. My dog seemed way more comfortable on the sunny parts of the trail, and the tie stayed snug without rubbing her neck.
George X.★★★★★
My pup actually kept his tongue in his mouth for a solid mile after I soaked this and tied it on—the cooling effect really does last. He even posed for a summit selfie without trying to shake it off.