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A Designers Eye: Paul Rand (2nd edition)

A Designers Eye: Paul Rand (2nd edition) - Main image
$73.6 $115 In stock

Category: Wms&Co.

Back by popular demand, a new edition of this photo essay of items from the personal archive of legendary graphic designer Paul Rand. This limited-edition reprint is now available with two cover options, black or red. It offers a rare glimpse into Rand’s world and the designs he collected on his travels. The book also serves as a valuable design reference for aficionados and collectors of packaging and other ephemera.

Author JP Williams, a former student of Rand, writes in the foreword of his relationship with the designer and describes the power objects can hold. Williams writes, “it was not until visiting Mrs. Rand that I discovered Mr. Rand’s cache of items that he had saved from his travels. A large variety of items: packages, shopping bags, dolls, toys. So many were unfamiliar to me. As soon as I saw them I asked then and there if I could have them photographed. I asked the photographer Grant Peterson to shoot all of these items in hopes of doing a book. Well, 18 years later, here it is.”

We are down to our last few copies of the Red cover. Also available as a signed collectible Box Set, more information here.

Not sold on Amazon.

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Customer Reviews (5.0 / 5 · 2 reviews)

Benjamin L. ★★★★★

The photo quality in this edition is stunning—you can see every pencil mark and texture from Rand’s original archive. I love flipping through it for quick inspiration, and the cover options make it feel personal. Totally worth grabbing if you’re into design history.

Grace X. ★★★★★

The second edition feels like a proper collector’s piece—the photo essay layout really captures the archive’s character, and having two cover options made it easy to pick one that fits my shelf. It’s a limited reprint, so I’m glad I grabbed it while it was available.