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It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be - Main image
$10.05 $15 In stock

Category: Art of Play

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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Customer Reviews (4.6 / 5 · 5 reviews)

Zoe I. ★★★★★

The oversized format and bold typography make it perfect for flipping to a random page when I need a quick jolt of confidence before a pitch. It’s small enough to toss in my bag but carries more punch than most full-length business books I’ve forced myself through.

Isabella V. ★★★★★

I’ve read it twice now, once on the train and once at my desk before a big pitch, and it’s the kind of book that makes you want to underline every other page. The chapters are short enough to dip into between meetings, yet each one lands like a quiet nudge to stop playing small.

Jacob P. ★★★★★

My copy’s already got dog-eared pages in the first week—the way it reframes ambition into bite-sized, doable steps actually changed how I approach studio deadlines. It’s compact enough to slip into my bag for site visits, which is exactly what I needed.

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