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The Flower Shop: Charm, Grace, Beauty, Tenderness in a Commercial Context

The Flower Shop: Charm, Grace, Beauty, Tenderness in a Commercial Context - Main image
$15.12 $24 In stock

Category: Art of Play

If beauty is defined as a quality encompassing both extraordinary sensoriality and exemplary human behavior, then possibly the most beautiful flower shop in the world is located in Vienna’s low-key but hip 4th District. Blumenkraft (literally, “Flower Power”) is a place of inspiration, refuge, and virtue that will inform and enlighten anyone involved in design and modern commerce.

Mixing analysis, anecdote, and observation, Leonard Koren once again reveals the key principles of practical wisdom at work in the world. His concise and lucid text is illustrated by his own photographs. 

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Customer Reviews (5.0 / 5 · 5 reviews)

Ryan ★★★★★

The photography alone is worth the price—each page captures that quiet Viennese elegance without feeling staged or saccharine. I was struck by how the text ties sensorial beauty to everyday human behavior, which made me see the shop’s layout in a completely new light. A lovely, thoughtful read that

James J. ★★★★★

I’d always assumed a book about a flower shop would lean heavily on sentiment, but this one grounds that beauty in commercial logic and human behavior in a way that feels genuinely new. The Vienna setting is captured with such subtle depth that I found myself rereading passages just to soak in the a

Ava H. ★★★★★

The photography alone is worth it—those Vienna street scenes make you feel like you're walking past the shop yourself, and the way it ties beauty to everyday commerce is genuinely thought-provoking. I've already flipped through it twice, and the essay on tenderness in retail design has stuck with me