廣告學校學到的101件事

Bought this for my nephew who just graduated, but I ended up reading half of it myself on the couch before wrapping it. Each lesson is genuinely bite-sized and the format makes it easy to flip to a random page for a quick spark of inspiration.

Read this cover to cover on a flight and it's exactly what the title promises — bite-sized lessons that actually stick, even for someone like me who's been in the industry for a decade. The layout makes it easy to flip to any page for a quick refresh before a pitch.

The bite-sized lessons are perfect for flipping through between meetings, and even as someone with ten years in the industry, I found a few fresh perspectives on client psychology. It's the kind of book you'll actually finish, not just let gather dust on your shelf.