스페셜티 커피 비즈니스

The eight-part structure makes it easy to jump straight to the business strategy chapters without wading through fluff, and the breakdown of market forces actually helped me rethink my own pricing model. I've already recommended it to two fellow roasters who were struggling with the same wholesale h

Finally, a book that doesn't just romanticize pour-overs but actually walks you through the business side, from market forces to the nitty-gritty of operations. The eight-part structure makes it easy to dip in and out depending on what you're wrestling with that week.

I've read a lot of industry books that skim the surface, but the way this one breaks down the market forces and values behind the business is genuinely refreshing. The opening overview alone gave me a clearer mental map of the whole specialty coffee chain. If you're serious about the trade, this is